In today’s fast-paced market, having a holistic approach to marketing is more crucial than ever. Enter 360° Marketing—a strategy that ensures your brand is omnipresent and consistent across all channels. Let’s break down this detailed flowchart and understand how each component works together to create a robust marketing strategy.

Strategic Plan: The Foundation

At the top of our flowchart is the Strategic Plan. This is the long-term vision, usually spanning five years, that guides the overall direction of your brand. It’s a collaborative effort, incorporating insights from various departments:

1. Human Resources: Ensures the right talent and company culture.
2. Finance: Manages budgeting and financial planning.
3. Operations: Streamlines processes and logistics.
4. Sales: Converts leads into loyal customers.
5. Marketing: Spreads the brand message and drives engagement.

Brand Strategy: Defining Your Identity

Flowing from the strategic plan, the Brand Strategy is where you define your brand’s core elements. This includes:

1. Purpose, Vision, Mission, Values: The essence of why your brand exists and what it stands for.
2. Product Strategy: What you are selling and how it meets customer needs.
3. Promotion Strategy: How you will promote your products.
4. Price Strategy: Your pricing approach.
5. Distribution Channels: How your products reach customers.
6. Market Research: Gathering data about your market and customers.
7. Target Customer: Defining who your customers are.
8. Competitive Landscape: Analyzing your competitors.
9. Sales Strategy: Your approach to selling.
10. Key Performance Indicators (KPIs): Metrics to measure success.

Creative Direction: Bringing Your Brand to Life

The Creative Direction phase is where your brand’s voice and visuals come to life. This includes:

1. Brand Voice:

   • Tone: The personality of your brand’s communication.
   • Diction: The choice of words that reflect your brand’s personality.
   • Naming: Crafting memorable and meaningful names.
   • Tagline & Slogans: Catchy phrases that stick in your audience’s mind.

2. Visual:

   • Logo: The face of your brand.
   • Typography: The font choices that represent your brand.
   • Color Palette: The colors that evoke the right emotions.
   • Photography: The images that tell your brand’s story.

Marketing Plan: The Roadmap

With the brand strategy in place, the next step is the Marketing Plan. This is a one-to-three-year roadmap that guides your brand through the intricacies of consumer behavior. It involves detailed planning and execution to ensure every effort aligns with the overarching brand strategy.

360° Marketing: Covering All Angles

Welcome to 360° Marketing, where every angle is covered to ensure your brand is ever-present and impactful.

1. Digital Flywheel: The engine of your online presence, powered by SEO and CRM integration.

   • SEO: Ensuring your brand is easily found on search engines.
   • CRM Integration: Seamlessly managing customer relationships and data.

2. Social Media: The dynamic platforms where brands engage with their audience.

   • Platforms: Facebook, Instagram, LinkedIn, Twitter, and more.
   • Content: Engaging posts, stories, and ads.

3. Email Marketing: Direct communication with your customers.

   • Newsletters: Regular updates and insights.
   • Campaigns: Targeted emails to specific customer segments.

Tactical Execution: Bringing Plans to Life

The Tactical Execution phase is where all the planning and strategizing come to life. This ensures your brand’s message reaches the right audience effectively.

1. Public Relations: Earned media, paid media, and partnerships.

   • Earned Media: Free publicity from media outlets.
   • Paid Media: Advertisements and sponsored content.
   • Partnerships: Collaborations with other brands or influencers.

2. Advertising: From Google AdWords to YouTube, it’s all about getting noticed.

   • Channels: Magazines, newspapers, radio, TV, and digital platforms.
   • Formats: Display ads, video ads, sponsored content, and more.

3. Brick & Mortar: Your physical presence, from 3D design to point-of-purchase displays.

   • Location: Choosing the right physical spaces.
   • Signage: Attractive and informative displays.
   • Point of Purchase: Engaging customers at the moment of sale.

4. Sales Collateral: Pitch decks, brochures, and business cards.

   • Pitch Decks: Persuasive presentations.
   • Brochures: Informative and visually appealing handouts.
   • Business Cards: Memorable and professional contact tools.

Learning and Adaptation: Continuous Improvement

The cycle doesn’t end with execution. We loop back to Learning to analyze data, measure KPIs, and gain new insights.

1. Analyze Data: Delving into performance metrics.
2. Measure KPIs: Tracking key indicators of success.
3. New Insights: Gleaning actionable insights to refine strategies.

There you have it—a complete guide to 360° Marketing. Each component plays a vital role in creating a cohesive and effective marketing strategy. So next time you encounter a flowchart like this, remember it’s a well-orchestrated plan designed to make your brand stand out.